Module 01
12 Image Ad Formats
Every format is designed for a different objective. Choose the one that fits your campaign based on your audience, platform, and budget.
Single Image
One powerful image, one focused message β the universal ad format that works everywhere.
Carousel
Tell a multi-card story with swipeable images β perfect for product features and step-by-step narratives.
Collection
A mobile-first shoppable experience combining a cover image with a product grid below.
Dynamic Product (Catalog)
Automatically serve the right product to the right user based on their browsing behaviour.
Stories & Reels
Full-screen vertical images designed for the most immersive mobile placement.
Slideshow
Turn still images into lightweight video-like ads with transitions and music.
Lead Generation (Instant Form)
Capture qualified leads without leaving the platform using native in-feed forms.
Shoppable
Tag products directly in your images so users can tap to view and buy instantly.
Dynamic Creative
Let the platform test combinations of images, headlines, and CTAs to find the winning mix.
Instant Experience (Canvas)
Build a full-screen immersive mobile landing page inside the platform β no external site needed.
Interactive / Poll
Add a poll sticker to your Stories ad and let users vote β boosting engagement and capturing data.
AR / Try-On
Let users virtually try your product through an augmented reality camera experience.
Not sure which format to pick?
Explore visual styles or jump straight into a hands-on tutorial.