Beginner10 min
Ad Format
Stories & Reels
Full-screen vertical images designed for the most immersive mobile placement.
What you'll learn in this lesson
What this format is and when to use it
When to avoid this format
Supported platforms and specifications
How to build it inside ZorgSocial
Recommended visual styles
Related formats to explore
1Overview
What is the Stories & Reels format?
Stories and Reels ads take over the full screen in a 9:16 vertical format. They feel native to how people consume content on Instagram, TikTok, Snapchat, and Facebook — fast, full-bleed, and action-oriented. Safe zones matter: keep key content away from the top and bottom where platform UI overlaps.
2When to Use It
Ideal scenarios for this format
Flash sales and limited offers
Event countdowns
Behind-the-scenes content
App install campaigns
3When to Avoid
This format isn't the best fit when...
Content-heavy ads with lots of text
Desktop-first audiences
Evergreen campaigns needing long shelf life
4Platforms
Where does this format work?
InstagramFacebookTikTokSnapchat
Dynamic Product (Catalog)
SlideshowNext Step
Try Stories & Reels inside ZorgSocial
Create your first Stories & Reels ad using the AI-powered Image Generator.