Advanced60 min
AR / Try-On

Ad Format

AR / Try-On

Let users virtually try your product through an augmented reality camera experience.

What you'll learn in this lesson

What this format is and when to use it
When to avoid this format
Supported platforms and specifications
How to build it inside ZorgSocial
Recommended visual styles
Related formats to explore
1Overview

What is the AR / Try-On format?

AR ads let users interact with your product through their phone camera — trying on sunglasses, previewing furniture in their room, or testing makeup shades. The try-before-you-buy experience dramatically reduces purchase hesitation.

2When to Use It

Ideal scenarios for this format

Beauty and cosmetics try-on
Eyewear virtual fitting
Furniture placement visualisation
Fashion and accessories
3When to Avoid

This format isn't the best fit when...

B2B services
Healthcare, Finance, Legal or Pharma products
Audiences on older devices
Low-budget campaigns
4Platforms

Where does this format work?

InstagramSnapchatTikTok

Previous format

Interactive / Poll Interactive / Poll

Next Step

Try AR / Try-On inside ZorgSocial

Create your first AR / Try-On ad using the AI-powered Image Generator.

Start Free TrialOpen Tutorial