Module 03
Step-by-Step Tutorials
12 hands-on lessons taking you from initial brief to publishing — with real-world scenarios for every ad format.
Create and Publish a Single Image Ad
A healthcare clinic creating a single hero image ad tied to a live Ramadan awareness strategy.
Build a 5-Card Carousel Story
A SaaS company building a carousel that tells a product-benefit story in five swipeable cards.
Launch a Shoppable Collection Ad
An e-commerce brand launching a seasonal collection ad backed by a Shopify product feed.
Set Up Dynamic Retargeting
An electronics retailer setting up dynamic retargeting for cart abandoners with cross-sell logic.
Create a Stories/Reels Image Ad
A fitness brand creating a 9:16 Stories ad for a flash sale promotion.
Turn Photos into a Slideshow Ad
A small restaurant turning its existing food photography into a lightweight slideshow ad.
Capture Leads with Instant Forms
A financial advisory firm capturing qualified leads with a native form connected to Salesforce.
Launch a Shoppable Image Ad
A fashion brand tagging products in a lifestyle photo for Instagram Shopping.
Run a Dynamic Creative Matrix Test
A SaaS company testing 10 image variants × 5 headlines × 3 CTAs to find the winning combination.
Build an Instant Experience Canvas
A luxury real estate developer building an immersive mobile landing experience for a waterfront property.
Run a Poll Ad in Stories
A cosmetics brand launching a Stories poll ad asking users to vote on their favourite new shade.
Launch an AR Try-On Ad
An eyewear brand launching an AR filter ad that lets users virtually try on frames before purchasing.
You've completed the curriculum!
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