Intermediate20 min
Ad Format
Collection
A mobile-first shoppable experience combining a cover image with a product grid below.
What you'll learn in this lesson
What this format is and when to use it
When to avoid this format
Supported platforms and specifications
How to build it inside ZorgSocial
Recommended visual styles
Related formats to explore
1Overview
What is the Collection format?
Collection ads combine a hero image or video with a curated product grid from your catalogue. When tapped, they open a full-screen Instant Experience on Meta, or a product page on TikTok and Snapchat — keeping users inside the platform while they browse and buy. Mobile-only by design.
2When to Use It
Ideal scenarios for this format
E-commerce product launches
Seasonal collections
Multi-product lifestyle campaigns
Mobile-first audiences
3When to Avoid
This format isn't the best fit when...
Desktop-heavy audiences
B2B lead generation
Single product focus
4Platforms
Where does this format work?
InstagramFacebookTikTokSnapchat
Carousel
Dynamic Product (Catalog)Next Step
Try Collection inside ZorgSocial
Create your first Collection ad using the AI-powered Image Generator.