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Platform Playbook
The visual search engine where high-intent users save and shop β perfect for product discovery and inspiration.
What you will learn
Exact image specs for every placement
Best ad formats for this platform
Audience profile and user behaviour
Data-backed actionable tips
What to avoid on this platform
Safe zones and technical limits
1Overview
Pinterest is a planning and discovery platform, not a social network. Users come with intent β to find ideas, save inspiration, and shop. Image ads (Promoted Pins) integrate seamlessly into the search and browse experience. The platform heavily favours vertical imagery and clean, aspirational visuals.
2Image Specifications
Image specs by placement
| Placement | Dimensions | Max Size | Safe Zone |
|---|---|---|---|
| Standard Pin | 1000 Γ 1500 px (2:3) | 20 MB | Full frame |
| Carousel Pin | 1000 Γ 1500 px per card (2:3) | 20 MB per card | Full frame |
| Shopping Pin | 1000 Γ 1500 px (2:3) | 20 MB | Full frame |
| Idea Pin | 1080 Γ 1920 px (9:16) | 20 MB | Full frame |
3Best Formats
Best ad formats for Pinterest
Single ImageCarouselShoppableDynamic Product
4Audience Profile
Who uses this platform?
Ages 18β44, 60% female, high purchase intent, planning mindset. Strongest in home decor, fashion, food, beauty, and DIY.
5Pro Tips
Tips for success on Pinterest
1Use 2:3 aspect ratio β it takes up maximum feed space and outperforms 1:1
2Add text overlay with clear value proposition β Pins with text get 23% more clicks
3Include pricing in the image for shopping campaigns β transparency drives saves
4Use seasonal keywords and content 45 days before the event (Pinterest users plan ahead)
5Create multiple Pin variants for the same product β Pinterest rewards fresh creative
6Avoid
What to avoid on Pinterest
Landscape images (get tiny in the vertical feed)
Generic stock photography (Pinterest users seek inspiration, not corporate imagery)
Ignoring Pinterest SEO β descriptions and alt text are searchable
Next Step
Start advertising on Pinterest
Follow a hands-on tutorial to create your first image ad on this platform using ZorgSocial.