Production Style Guide
Choose Your Visual Language
Your production style is the visual language of your ad — how it's filmed, drawn, or designed. Choosing the right style shapes your budget, timeline, and the emotional impact you have on your audience.
Budget
Styles range from near-free (UGC, screen recording) to premium (3D, live-action).
Timeline
Some styles are ready in days; others take weeks. Know your deadline before you choose.
Ad Approach
Each style pairs best with certain ad approaches. Emotional ads need live-action; educational ads love animation.
The 8 Production Styles
Click any style to explore it in depth
Live-Action
Professional filming with real actors and locations — the gold standard for trust and emotional impact.
2D Animation
Digitally illustrated characters and scenes — flexible, cost-effective, and endlessly creative.
3D Animation
Computer-generated environments with depth and photorealism for products and concepts.
Motion Graphics
Animated text, shapes, and data — the workhorse of B2B and informational content.
Whiteboard
Progressive hand-drawn illustrations explaining complex ideas simply.
Screen Recording
Direct capture of digital workflows — essential for SaaS and tech products.
Stop Motion
Physical objects brought to life frame by frame — artisanal and memorable.
UGC Style
Raw, unpolished content that feels native to social feeds — highest authenticity.
Quick Reference
Compare all styles at a glance
Use this table to quickly compare budget, timeline, and best approaches for each style.
| Style | Budget | Timeline |
|---|---|---|
| 2–4 weeks | |
| 1–3 weeks | |
| 3–6 weeks | |
| 1–2 weeks | |
| 1–2 weeks | |
| 3–5 days | |
| 2–4 weeks | |
| 1–3 days |
Still not sure?
Tell us your goal — we'll choose for you
Answer 3 quick questions about your budget, audience, and goal to get a personalised recommendation for the ideal style and approach.