Twitter / X Playbook

18–44; news-driven; real-time conversations

Concise and punchy. Pair video with strong written copy.

Video Specifications

Video
16:9, 1:1, or 9:16; up to 140s
Ideal Length
15–45s optimal
Max File
512 MB
Resolution
1280×720 minimum

Best Approaches for This Platform

😄

Humor-Based

Capture attention and drive shares through comedy and surprise.

⚡

Fear / Urgency

Highlight risks or scarcity to drive immediate action.

🎓

Educational / Informative

Teach something valuable and establish your brand as a trusted authority.

⚖️

Comparison

Position your brand against alternatives on specific, measurable dimensions.

Recommended Styles

Motion Graphics

ProfessionalCleanInformative

Screen Recording

PracticalDirectInstructional

UGC Style

RelatableGenuineCasual

Algorithm Tips

1

Videos in replies get 10x more engagement

2

Quote tweets with video outperform text-only

3

Trending topic alignment boosts impressions massively

4

Short, looping videos hold attention better on this platform

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