TikTok Playbook
16–30 primary; entertainment-first; trend-driven
Native feel outperforms polish. Ride trends, don't fight them.
Video Specifications
Video
9:16, up to 10 min
Ideal Length
15–60s for optimal engagement
Max File
4 GB
Resolution
1080×1920 recommended
Best Approaches for This Platform
❤️
Emotional
Forge deep connections through feelings — joy, nostalgia, empathy, pride.
😄Humor-Based
Capture attention and drive shares through comedy and surprise.
🎬Demonstration / How-To
Show the product in action — let the audience see exactly what they get.
🎓Educational / Informative
Teach something valuable and establish your brand as a trusted authority.
Algorithm Tips
1
Watch time is the #1 ranking signal — hook immediately
2
Comment engagement signals boost distribution significantly
3
Trending sounds increase discoverability by 3x
4
Post frequency matters: 1–3 per day for growth phase
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