Snapchat Playbook

13–28; ephemeral content; AR-driven

6–10 seconds max. Immediate impact or instant skip.

Video Specifications

Snaps

9:16, up to 60s

Ideal Length

6–10s for ads

Max File

1 GB

Resolution

1080×1920

Forge deep connections through feelings — joy, nostalgia, empathy, pride.

Capture attention and drive shares through comedy and surprise.

Show the product in action — let the audience see exactly what they get.

First frame determines swipe-up rate — make it count

AR filters drive highest engagement and brand recall

Sound-on by default — design for audio

Frequency capping: 3x/day max to avoid ad fatigue

Auto-formatting, smart scheduling, and platform-specific analytics — all in one place.